Sustaining growth in a saturated market

Sunrise successfully positioned itself in the price-performance segment. The comprehensibility and simplicity of its products clearly established differentiation from the market leader and other competitors. We have been working with Sunrise since 2009, acting as a sparring partner in shaping the brand, leveraging its performance communications, designing a unique brand appearance and ensuring a seamless customer experience. In 2014, the company increased turnover by 3.1%, gaining 32,800 new customers in the television segment and 92,000 new customers in the mobile segment.