V-ZUG strengthens its international orientation
V-ZUG is the Swiss market leader for kitchen and laundry room appliances. Since its inception in 1913 the successful company has been characterized by innovation, high-quality standards and domestic production. Its products range from refrigerators and ovens to dishwashers and textile care systems.
To strengthen V-ZUG’s local and international position as a premium brand, it was necessary to sharpen the company’s brand image. The challenge was to convey both V-ZUG’s values as a Swiss company and its enthusiasm for outstanding developments beyond Switzerland’s borders. In close collaboration with V-ZUG and Publicis we were responsible for the re-branding and for the conception and implementation of internal and external communication.
A new responsive website was created to build V-ZUG’s visibility. It includes, among other things, an online magazine that takes the reader on a journey through the world of V-ZUG. The new brand presence brings V-ZUG closer to its customers and creates new touchpoints for potential clients by developing the company’s visual and conceptual approaches further.